How popular is Halloween?

Category: Halloween: FAQ

I’m someone who has celebrated Halloween for as long as I can remember. From dressing up as a kid to now watching the younger generation enjoy the festivities, I’ve seen the evolution of this holiday. So, let’s dive into the world of Halloween and see just how popular it really is.

How Many Americans Celebrate Halloween?

Based on a survey conducted by AP-NORC, a whopping 76% of American adults do something to celebrate Halloween. This could be anything from decorating their homes, passing out candy to eager trick-or-treaters, or even just watching a spooky movie. However, not everyone is into dressing up their pets or handing out healthy snacks instead of the traditional candy. Interestingly, if you live in a city, you might be less likely to see as many Halloween decorations or trick-or-treaters compared to those in suburban or rural areas1.

Has the Popularity of Halloween Changed Over the Years?

Absolutely! Halloween is a deeply-rooted tradition in the United States. Around 70% of Americans planned to participate in Halloween celebrations in 2023. However, there was a noticeable dip in participation during 2020 and 2021, likely due to the COVID-19 pandemic. Despite these challenges, the spirit of Halloween remains strong, with activities like trick-or-treating and pumpkin carving still reigning supreme2.

What’s the Origin of Halloween?

While we often associate Halloween with costumes and candy, its origins are quite ancient. Many believe that Halloween dates back to the Gaelic festival of Samhain, marking the end of summer and the beginning of winter. This time of year was often linked with death, as the boundary between the living and the dead was believed to blur. Celebrating this night was thought to ensure survival during the cold winter months2.

How Much Do Americans Spend on Halloween?

Halloween isn’t just about fun and games; it’s big business! In 2023, U.S. consumers planned to spend over 12 billion U.S. dollars on Halloween. Most of this spending goes towards costumes, decorations, and of course, candy2.

Final Thoughts

So, is Halloween popular? You bet it is! Whether you’re a fan of the spooky season or not, there’s no denying the significant impact and joy it brings to many. I hope you have a fantastic Halloween, and remember, stay safe and have fun!



  1. AP-NORC: Trick or Treat: How Americans Celebrate Halloween
  2. Statista: Halloween popularity in the United States 2023 2 3
I write about the joys of Motherhood & Parenthood, smart Family Finance, DIY Crafts for bonding, Traveling with kids, budget-friendly Culinary tips, and safe Tech introductions for children. With 3 years of experience, I blend personal stories with expert insights. Seeking a writer who resonates and informs? Let's collaborate.
Nancy Williams